Acts of Kindness Club Case Study
A community campaign to increase student participation through clear, approachable event promotions for the USF Acts of Kindness Club.
Overview
The Acts of Kindness Club was working to improve low event attendance, limited Instagram engagement, and new-member participation. As marketing director, I created and shared event promotions across Instagram, GroupMe, and BullsConnect, coordinating event details and goals with the club’s officers.
After reviewing earlier club posts, I shifted to brighter colors, concise copy, and a stronger focal point. The posts emphasized welcoming activities and free snacks to make each event feel approachable and easy to join.
Reported Results
The case study reports that account reach doubled from its earlier average. The pumpkin-painting post reached 900 views in its first day; full insights were not yet available when the report was prepared.